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Boston Interactive (formerly Boston Web Design) is a web marketing firm focused on developing and creating web strategies and business solutions for online marketing success.
Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of
clients ranging from mid-sized organizations to Fortune 500 corporations. With experience and expertise spanning across
numerous industries including healthcare, financial services, food & beverage, technology, and non-profits, Boston Interactive's
customized approach and award-winning services span the strategic, creative, architectural, development, and optimization of an organization's interactive presence.
User Centric Design
Boston Interactive follows the user-centric design methodology. This is a methodology that follows a "user-in" approach to design. Far too often, websites follow an "organization-out" approach to website design, where they provide an abundance of information in an unorganized format, relying on each individual user to sift through and make sense of it all. The “user-in” approach is just as it sounds; it’s an approach to design that focuses on the different users of the website and how they each would navigate and expect content to be provided in order to complete specific tasks.
If you're seeking to partner with a leading interactive agency with a proven record of creating effective web strategies and online marketing
solutions,
contact us today.
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